The Brief :

Freeform Sydney brought Protein on board to design and development a website for Tourism Ireland to support their Shamrock Agent campaign.

The brief was to build a new site that would promote Ireland to travel agents, and entice them in to complete a series of interactive modules to become a Shamrock Agent!

The Concept :

We built a site that immediately places you in the 'green isle' - a cheeky design with a touch of the Irish twinkle.

Throughout the site - we push the visitors toward the Modules. Once their they are treated to an illustrated multiple choice interactive questionnaire which marks their movements across a shamrock garden.

Once the user becomes a Shamrock Agent - they are automatically added to the database and dynamically integrated into a branded Google Map!

The Result :

Tourism Ireland have had great success with the new Shamrock Agent website. The result of the site has instigated other territories to jump on board with Shamrock New Zealand, India, Gulf, China and South Africa following.

Check out the site and feel free to try out the module for yourself.

Guess What! :

The great great grandfather of Barack Obama came from Moneygall, County Offaly, Ireland - Get in!