The Brief :

Vic's Meat needed a website to build hype behind the construction of their new top secret retail store in Woollahra, NSW..

What better way to promote then with an interacive online competition!

The Concept :

The concept was based around their well established "Ask The Butcher" interactive flash information tool on the Vic's Meat website, (developed by Protein!). The new site incorporated a much grander vision - integrating a new facts tool, competition and retail store construction gallery.

This concept is represented in a cheeky educational way with a blackboard and chalk.

The user is encouraged to enter the Competition via an interactive form.

The Result :

The 'Ask The Butcher website' is interactive and fun and has been a huge success for Vic's Meat. The competition has built a solid database of customers for the launch of their store in July.

As part of the website launch - the competition site was advertised on a full shop billboard wrap, and mobile wrap on a 4-ton delivery truck!

Guess What! :

We at Protein have seen the plans for the shopping experience at the top secret retail store, and all we can say is that your shopping experience at a butcher's WILL be redefined!