The Brief :

Protein were asked to produce corporate marketing materials that would reflect the 'quality' in Vic's Meat name but also relay a sense of personality and fun.

For further print materials we have been given an open slate to produce ideas that would normally be outside the box.

Vic's Meat are the perfect combination of a client that asks for work that exceeds expectation... and allow the designer the respect of producing work that has impact.

The Concept :

For their CD-ROM we created a packaging design that showed the logo in a 'cooler' block of ice to reflect the freshness of their produce. This packaging was then vaccum packed in the factory and delivered like fresh produce.

For their Shanghai invite we designed a flat invite which was pushed out and folded by the recipient to form a Van with their new branding on..

The Result :

All stationary bears an intricate Wagyu pattern that is now significant with their brand. The stationary is vibrant and corporate all at once.

All Vic's design work has both a strong brand element with consistency, combined with one-off marketing pieces that have character and retention value.

Guess What! :

Vic's Premium Quality Meat has been the most extensive brand project that we have had to tackle thus far...

The design has extended from traditional marketing materials into clothing design, transport design and interior design.

The project has taken over 1 year so far and is still growing, with their brand becoming ever more present each and every week.

It has been a successful exercise in a client that has communicated and collaborated with us from the very first stage - with both parties reaching the results that they set out to achieve.

...and their meat is to die for.