The Brief :

Tony Carbone (Great name huh?), required a brand and transport design to make heads turn whilst out delivering food products.

The Concept :

We wanted to produce a brand that would be friendly, quirky and fun. Using bright, primary colours with a warm vignette, we designed key icons to describe very simply what Tony was going to deliver.

Each icon was illustrated with its own personality and curviness!

The Result :

Tony's van is spotted from a mile away, with its fast design and juicy colours. A speedy and simple solution to a speedy and simple service.

Guess What! :

Tony Carbone rhymes... we couldn't see the need to try and finder a better businesss moniker - it's all in the name!