The Brief :

Shannon Mowday came to us in search of a brand that would launch her on to the jazz scene as a female artist with elegance and style, combined with a 'take no prisoners' attitude.

The Concept :

We approached the brand design by drawing inspiration from her South African roots and listening to Shannon's eclectic style of music.
The logo evolved as a unique illustration that encompasses classical lines and grungey vectors with an uplifting, confident identification.

The Result :

Shannon's brand immediately promoted her as a marketable artist, with the design applied to her CD artwork.

Guess What! :

Shannon's album 'African Eyes' is available to buy from her website.

Ii will shortly be available to purchase on iTunes!