The Brief :

The perfect brief! "We want you guys to do whatever the hell you want because we trust you!"

The Concept :

Jam are an eclectic bunch of composers, sound designers and producers - so we came up with the generic name 'Jam'. Instead of following the standard route of a musical 'Jam' - we instead applied it to the substance and illustrated a retro family based on the staff members to show their personailty (which they have in abundance).

The Result :

The first concepts were approved and rolled out in a short amount of time, successfully launching 'Jam'.

Guess What! :

The Jam people have embraced their unique brand image by sending out the 'Jam sandwich' showreels we created in packed lunch Glad bags with wagon wheels!

Check out their website here.