Protein One - Solutions

The clean brief project...

This page has been designed to assist in clarifying your needs and expectations for production. Our proposed solution, costs and timeline will be based upon the information we recieve from you.		Your timeline, scope, technical needs, and budget all affect this. Taking the time to complete the questions raised. Any budget or time constraints should be established from the beginning so that an accurate assessment be made.

Contact Details

*All of the fields are required
Your input should be as detailed and concise as possible.

Name:
eMail:

Step One: Project Overview

Please provide us with a simple description of the project.
(An idea of the size/scale, amount of pages/sections etc).

What media will be used to get message communicated?
(Type of Communication - i.e. Brand/Print/Web/ Interactive/PitchPerfect™/Mobile Application etc).

Step Two: Target audience

Who is your message talking to?
What age group are they?
Which other brands/competitors do they respond to?

Step Three: Your Company

Imagine your company is a movie - how would you pitch it in 3 sentences or less?

Is there a current marketing/communications problem that needs to be addressed with this project?

Who in your industry does what you do best?

(And do you aspire to be like them?)

Step Four: References

List any relevant *references for this production. They should reflect your level of expectation and more importantly... your budget.

* Limit your references to 5 only.

Step Five: Content assessment

Can you supply us with any relevant content that will give us an indication of the scope of the project? (List of products, reference of similar size project, fonts, logos, images etc.)

* Limit yourself to content that is required.

Step Six: Technical requirements

Do you have any technical restraints for this production?
(Physical size, platforms to view the project on, file size, browsers, operating systems etc?).

Step Seven: Design constraints

Do you have a style guide that needs to be adhered to?

Are there existing projects that need to be taken into consideration when developing concepts?

Step Eight: Objectives

What are the objectives of this project?
(i.e. increase sales, increase brand awareness, make a statement in the marketplace, sell products).

What is the single most important *thing to communicate?
(*Limit to 5 words or less).

Tone: Is this a fun project, or a corporate one?
(Be honest with yourself).

Imagine the Project were a movie - pitch it in one line.

Step Nine: Budget & Time

This step is the MOST IMPORTANT: In order to tailor a solution - we need to know any time or cost requirements.

This will ultimately dictate whether the production can be done for the budget, within the time allocated. (Don’t leave blank, an understanding of budget is critical.)

Step Ten: Client expectations

What are your expectations of quality for this project?
We need to be realistic when considering quality versus cost - it has to balance out.
Jot down these 3 words - GOOD, CHEAP, FAST and then pick any two.

If you don’t choose ‘GOOD’ as one of the options then
we are the wrong company for this project.
Only Good work can build great results.

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Solutions overview:

Brand Integrity

• Logo development and I.D.
• Style guide development
• Brand packaging
• Concept creation

• Creative concepting
• Design and illustration
• Finished art and pre-press
• Retouching/Colour correction
• Print management

Web

• Website design
• Website development
• Creative online concepts
• Flash animation and games
• Rich-media and banners
• CMS systems
• e-Newsletter campaigns

Interactive

• Creative animation
• Interactive development
• Broadcast graphics
• 3D animation
• CD-ROM development
• Interactive DVD design

Good? Fast? Cheap?

One way to determine whether a project is either suitable for production, or attainable within constraints is to use the Good/Fast/Cheap method.

We use this as a litmus test when projects are needed within boundaries.

The process is simple:

1. GOOD
2. FAST
3. CHEAP

Pick any two... But you can't have all three.

Here's how it works:

Good + Fast - Can't be Cheap
Good + Cheap - Can't be Fast
Fast + Cheap - Can't be Good

Protein are not interested in creating work that is not Good. So Fast + Cheap has to be taken out of the equation.

The ideal project is one that has the required budget, with the required time to produce it and delivers the required result.

Time and budget sometimes have some sort of constraint. In these instances, the above method simplifies the necessary requirements right from the outset.

Below are the solutions we offer, so select one or more your interested in and we'll get back to you with more detailed info...

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